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How to Build an MVP Without Wasting Money

Dropbox launched a video, Zappos a few photos of shoes. How to scope a cheap MVP, which tests to run, what to measure and when to stop.

Hands sketching an app wireframe on paper

Before Dropbox opened to the public, Drew Houston didn’t have a finished product to show anyone. File syncing that just works is a hard engineering problem, and the product was a long way from launch. So instead of trying to build an MVP in code, he recorded a three-minute screencast showing how the product would work, filled it with in-jokes for the Digg crowd and posted it. “Our beta waiting list went from 5,000 people to 75,000 people literally overnight,” Houston later recalled, as quoted by Eric Ries in TechCrunch. That video was the minimum viable product. It didn’t sync…

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