Texcovery is an independent technology and startup magazine published from a small office on Adelaide Street West in downtown Toronto. We started in 2025 with a simple complaint: most tech coverage aimed at Canadians is either a rewritten Silicon Valley press release or a funding announcement with the numbers left in and the context left out. We wanted to read something in between, written by people who actually use the products, read the filings and phone the founders back when the story changes. Nobody was publishing it the way we wanted, so we started doing it ourselves.

We are a small team of editors, reporters and contributors. We are not owned by a venture fund, a telecom or a media conglomerate, and we do not take money from the companies we cover in exchange for coverage. That last point matters to us more than anything else on this page, so we explain below exactly how the bills get paid.

What we’re trying to do

Our mission is to explain technology and the business of building it clearly enough that a curious reader can make a better decision: about a product, a job, a vote, an investment of time or money, or a company they are thinking about starting. We write for founders and early employees, for engineers and designers, for people who work in policy and procurement, and for readers who simply want to understand why their phone, their bank or their electricity bill is changing.

We have a Canadian point of view without being parochial about it. When a federal privacy bill is tabled in Ottawa, when a Waterloo hardware startup raises a round, or when a Québec rule changes how websites ask for consent, we cover it closely because few others will. When OpenAI, Nvidia or the European Commission makes news, we ask what it means for people and companies here, rather than repeating what the wire services already said.

What we cover

Our coverage is organized into a handful of beats. Each one has an editor responsible for it and a standing list of questions we keep asking.

• Startups and business: funding rounds, acquisitions, shutdowns, layoffs and the economics behind them. We care about runway, unit economics and who actually holds the cap table, not just the headline valuation.
• Artificial intelligence: models, agents and the companies building them, along with the less glamorous questions of cost, energy use, labour, copyright and regulation.
• Cybersecurity: breaches, ransomware, vulnerabilities and the practical steps readers and small organizations can take. We do not publish working exploit code or stolen data.
• Hardware: chips, devices, networking gear and the supply chains behind them, including hands-on reviews when we can buy or borrow the product.
• Green tech: grid storage, electrification, carbon removal and the hard engineering and financing problems that separate a pilot from a business.
• Fintech: payments, open banking, digital lenders and crypto infrastructure, written for readers rather than traders. We do not give investment tips.
• Tech explained: longer pieces that walk through how something works, from how a passkey replaces a password to why a data centre needs a substation.

How we report

Every piece we publish starts with primary sources wherever they exist: court filings, regulatory decisions, SEDAR+ and SEC documents, standards bodies, academic papers and the companies’ own technical documentation. We link to those sources in the text so you can check our work. When we rely on another outlet’s reporting, we say so and link to it.

Product reviews are based on hands-on use. If a company lends us a device, we say so and return it afterwards. Companies do not see our copy before it is published.

Numbers get a second look before publication. Funding totals, user counts, market sizes and benchmark results are checked against a source an editor can open, and when a company’s figure cannot be independently verified, we attribute it to the company rather than stating it as fact. Our full standards, including how we handle anonymous sources and corrections, are set out in our editorial policy.

Editorial independence

Our newsroom decides what we cover and what we say about it. Advertisers, sponsors and affiliate partners have no say over our editorial decisions and no advance look at stories. The people who sell advertising do not assign or edit stories, and our editors do not negotiate ad deals.

When a writer has a personal or financial connection to a company in a story, we either reassign the piece or disclose the connection clearly at the top. Contributors are asked to declare any shareholdings, advisory roles or consulting work related to the topics they pitch.

How Texcovery makes money

Running a magazine costs money, and we think readers deserve to know where ours comes from. At the moment Texcovery has four sources of revenue:

1. Display advertising. Most of our revenue comes from ads shown on the site and in our newsletter. Some ads are served through ad networks, which may use cookies if you consent to them in our cookie banner. You can read how that works in our cookie policy.
2. Sponsored content and newsletter sponsorships. Occasionally a company pays to place a clearly labelled sponsored article or a sponsored slot in our newsletter. These are always marked “Sponsored” and are never written by our news staff. We turn down sponsors whose products we would not be comfortable explaining to readers.
3. Affiliate links. In some buying guides and reviews, we link to retailers that pay us a small commission if you buy something. The price you pay does not change. Affiliate relationships never decide which product we recommend, and we flag affiliate links in every article that contains them. Details are in our disclaimer.
4. Our small merch shop. We sell a short list of Texcovery-branded items: notebooks, pens, mugs, a tote bag, a sticker pack and a desk mat. It is a modest operation run out of our Toronto office, and every order is packed by hand. Shop revenue helps pay for reporting time that ads alone would not cover.

We do not sell reader data, and we do not accept payment for links inside our editorial articles. If you are a company interested in advertising, see Advertise with us. If you want to write for us, our contributor guidelines explain what we look for.

When we get it wrong

We make mistakes, like every publication, and we fix them openly. Corrections are noted at the bottom of the article with a date and a short description of what changed. If you spot an error, email [email protected] with a link to the article and, if you can, a source for the correct information.

Get in touch

We like hearing from readers, including the ones who disagree with us.

• General questions: [email protected]
• Story tips, pitches and corrections: [email protected]
• Advertising and sponsorships: [email protected]
• Shop orders: [email protected]
• Privacy questions: [email protected]

You can also call us at +1 (416) 555-0147, Monday to Friday from 9:00 to 17:00 Eastern Time, or write to Texcovery Media, Suite 704, 120 Adelaide Street West, Toronto, ON M5H 1T1, Canada. More options are on our contact page.