On-Demand Fade-Resistant Yarn Dyeing Technology By CHROMUCH
CHROMUCH uses a patented ChromShield™ Technology to provide ultra-rich color and superior fade resistance from the elements like UV, machine washing and general wear and tear. Our eco-colors stay brighter and more vibrant longer.

CHROMUCH, the innovator of a 100% recycled, solution-dyed polyester fiber, advances a new standard in sustainable color design. CHROMUCH fibers are rich in color, colorfast, earth-friendly, and use no water in the dyeing process. "ChromShield™ Technology" provides rich color and functionality, inherent to the yarn, innovating the design process.

 ChromShield™ allows for magnified color vibrancy and durability, and a variety of on-demand performance like fade-resistance, UV protection, fire-retardancy, heat-retention, quick-dry, and antibacterial properties

The patented On-Demand ChromShield™ offers the deepest blacks, richest reds the brightest blues, and protects its vibrant color wash- after-wash. Made from recycled PET bottles, CHROMUCH solution-dyed fibers are water-less and save 3 gallons of water per yard of fabric. (For every kilogram of CHROMUCH fiber, 77 plastic bottles are removed from landfills and seas.) CHROMUCH eco-certified synthetic fiber is GRS 4.0, Bluesign, Higg Index, Oeko Tex, and ISO-14001 approved

Srinivasan Perumal is the Chief Marketing Officer at KnitBrain International Pvt Ltd and loves helping source, merchandising, and launch new fashion clothing lines for the fashion brands and clients.

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