Fast fashion chain H&M wants to turn discarded clothes into something new to wear again -- within five hours.

Looop : Instore Recycling Machine

Swedish fashion brand H&M is to offer customers the chance to turn their old unwanted clothes into new garments in an instore recycling machine called 'Looop'.

The machine was developed by the company's philanthropic arm, the H&M Foundation, together with research partner the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and Hong Kong-based yarn spinner Novetex Textiles.

H&M says it will be an industry first when the garment-to-garment recycling system is made available to customers in one of its Drottninggatan stores in Stockholm from October 12.



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