H&M to offer garment recycling by Their Instore Recycling Machine called 'Looop'.
Fast fashion chain H&M wants to turn discarded clothes into something new to wear again -- within five hours.
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Looop : Instore Recycling Machine

Swedish fashion brand H&M is to offer customers the chance to turn their old unwanted clothes into new garments in an instore recycling machine called 'Looop'.

The machine was developed by the company's philanthropic arm, the H&M Foundation, together with research partner the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and Hong Kong-based yarn spinner Novetex Textiles.

H&M says it will be an industry first when the garment-to-garment recycling system is made available to customers in one of its Drottninggatan stores in Stockholm from October 12.

Srinivasan Perumal is the Chief Marketing Officer at KnitBrain International Pvt Ltd and loves helping source, merchandising, and launch new fashion clothing lines for the fashion brands and clients.

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