Coyuchi is now taking pre-orders on its Full Circle Recycled Cotton Blanket & Throw
Coyuchi claims first dibs on full circularity in home textiles. Production on the Full Circle Recycled Cotton Blanket & Throw collection is now complete

Coyuchi is proud to blaze a trail for full circularity for others to learn from,” said Eileen Mockus, Coyuchi CEO & president. “The Full Circle Blanket is the first proof of concept that circularity is achievable in textiles, and beyond.”

The company kicked off its circular initiatives three years ago with the creation of its proprietary takeback program, ​Coyuchi 2nd Home Take Back​, which offers customers 15% off their next purchase in exchange for sending back used Coyuchi products using prepaid shipping.

The used products go through a thorough inspection and CO2 cleaning process via ​The Renewal Workshop​, then what can be mended is released through the brand’s 2nd Home Renewed Label. The remaining fabric that doesn’t pass the inspection process contributes to the supply of Coyuchi-brand recycled yarn fibers, spun by ​Recover​, for the Full Circle Recycled Blanket and Throw, as well as future recycled products.

Since Coyuchi began collecting its products back from customers in 2017, the company has taken back 34,694 lbs. (approximately 3,000 units) of product:

  • 83% of the product we have received from our customers can be mended, cleaned and resold in our store.
  • The remaining 17% can be recycled and contributes to the supply of recycled Coyuchi yarn fibers.
  • Around 6,000 lbs. of product has been renewed and resold year-to-date .

Since beginning its partnership with The Renewal Workshop, Coyuchi’s impact-to-date has resulted the equivalent of:

  • The energy of 2,532 light bulbs per year
  • The carbon of 2,166 gallons of gas
  • The water of 25 Olympic swimming pools
  • 36,475 lbs. of toxic chemicals saved
  • 34,694 lbs. of textile waste diverted from landfill

Srinivasan Perumal is the Chief Marketing Officer at KnitBrain International Pvt Ltd and loves helping source, merchandising, and launch new fashion clothing lines for the fashion brands and clients.

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